Visitors And Behavior¶

The Visitors area helps teams inspect who is being tracked and how they behave.

Visitor List¶

The visitor list includes:

• Visitor identifiers.
• First and last seen dates.
• Site user ID when available.
• Active segment memberships.
• Audience profile previews.
• Session and conversion indicators.

Use filters to narrow the list by:

• Site scope.
• Date range.
• Known site user ID.
• Audience attributes.
• Campaign or referrer signals.
• Conversion signals.

Visitor Detail¶

Open a visitor to inspect:

• Identity summary.
• First and last seen data.
• Conversion events.
• Audience profile.
• Related browser IDs.
• Scoped sites.
• Active segment memberships.
• Page and event history.

Behavior Replay¶

Behavior replay visualizes a day of activity.

Use it to understand:

• How sessions move through the site.
• Which paths lead toward conversion.
• Where visitors drop off.
• Which sessions produced conversions.

Referrer Detail¶

Referrer pages show normalized landing referrers with:

• Session quality metrics.
• Source URLs.
• UTMs.
• Matching visitors.
• Matching segments.

Segment Opportunities¶

This section surfaces audience signals that can become segments quickly.

Sources include:

• UTM campaign signals.
• Audience profile attributes.
• Tail attributes.
• Behavioral/DMP clusters.