Quick Start

Use this guide to configure a website, start collecting data, and activate the first audience.

1. Sign In

Open Orbital Audience and sign in with the credentials provided by your account owner or Orbital support team.

The documentation does not publish default credentials. Each production user should have an individual login.

2. Create A Site

  1. Open Sites.
  2. Select Create site.
  3. Fill in the site name, primary domain, and timezone.
  4. Configure optional audience providers, such as Navegg or Tail, when they are part of the account.
  5. If the advertiser needs its own Floodlight destination, enable Advertiser Floodlight and register only the advertiser src, type, and cat.
  6. Save the site.

Use the real public domain, without protocol or path:

example.com

3. Install The Main Tag

After saving the site, open Sites > Site detail > Tags > Install Code and copy the generated snippet.

Install it on every public page that should be measured by the DMP. The tag identifies anonymous visitors, sessions, page context, referrers, UTMs, profile providers, and optional logged-in user IDs.

4. Install Conversion Tags

Open Tags > Conversion Snippets and choose the event type:

  • Purchase for ecommerce orders.
  • Lead for submitted lead forms.
  • Signup for registrations.

Place the conversion tag only on confirmed success states, such as a thank-you page, checkout confirmation page, or post-submit callback. Replace sample values like order ID, value, category, and site_user_id with real site data.

5. Validate Collection

After publishing the tags, visit the site and perform a test conversion.

Check:

  • Pages for collected URLs.
  • Visitors for anonymous visitors and sessions.
  • Visitor detail for conversions tied to the user.
  • Dashboard for traffic and conversion trends.
  • Site detail > Overview de dados for site-specific summaries.

6. Create A Segment

  1. Open Segments > Create segment.
  2. Choose the site scope.
  3. Add rules using behavior, campaign, referrer, audience profile, Tail, Navegg, conversion, or site profile signals.
  4. Preview the audience estimate.
  5. Save the segment.

7. Activate In DV360

Open the saved segment and follow the activation guidance. For DV360 creative tracking, copy the DV360 Creative Tag from Sites > Site detail > Tags into the creative Append HTML tracking tag field.

First QA Checklist

Check Expected Result
Main tag is installed Page views appear in Pages and Visitors.
Tag fires only on the real domain Preview/render hosts do not become pages.
Conversion tag fires only after success Converted visitors appear in filters and dashboards.
UTMs are preserved Campaign dimensions appear in segment opportunities.
Advertiser Floodlight is configured when needed Orbital and advertiser destinations receive the same audience variables.