Insights

Insights generate strategic analysis from first-party data.

Create An Insight

  1. Open Insights.
  2. Select Create insight.
  3. Choose a site.
  4. Select an objective.
  5. Write a request.
  6. Optionally provide a reference URL.
  7. Submit.

Objectives

Objectives guide the analysis. Typical objectives include:

  • SEO and content opportunities.
  • GEO and AI-search readiness.
  • Campaign and media planning.
  • Audience strategy.
  • Product and business opportunities.

Reference URL

When provided, the reference URL is analyzed as inspiration or benchmark context.

The reference is not treated as proof about the user's site. Recommendations should still be grounded in collected site data.

Output

An insight can include:

  • Headline metrics.
  • Key learnings.
  • Market examples from the reference page when available.
  • Recommended tasks.
  • Evidence from pages, referrers, audience signals, campaigns, classifications, or conversions.

Task Workflow

Each insight can create practical tasks. Mark tasks complete as work progresses.

Use the task list as a bridge between analysis and execution.