Orbital Audience¶
Orbital Audience is a first-party data platform for collecting website behavior, building audience profiles, creating actionable segments, and activating media signals through Google and Floodlight workflows.
This documentation uses English as the default language. A Portuguese version is available under Português in the navigation.
What The Platform Does¶
- Collects page views, sessions, visitors, product context, UTM parameters, referrers, and consent-aware identifiers.
- Enriches visitors with Navegg and Tail audience profiles when configured for a site.
- Classifies pages and behavioral interests so marketing teams can understand audience intent.
- Builds audience segments from first-party behavior, campaign signals, referrers, and audience attributes.
- Supports dashboards, visitor exploration, behavior replay, live TV displays, AI insights, and activation instructions.
- Exports audience and session data to external destinations when a site data export integration is configured.
Main Areas¶
| Area | Purpose |
|---|---|
| Dashboard | Daily operating view of audience, traffic, quality, live activity, and conversion journey. |
| Sites | Configure tracked domains, copy tags, and manage integrations. |
| Pages | Inspect collected URLs, content metadata, and page classification. |
| Visitors | Explore known visitors, identity stitching, sources, behavior, and replay. |
| Segments | Build rule-based audiences and generate activation instructions. |
| Data Exports | Send daily user and session data to BigQuery or databases. |
| Insights | Generate AI-assisted strategic analysis from site data. |